Privacy Policy

Effective date: 4 September 2026

This Privacy Policy explains how Zetea LLC, 2810 N Church St STE 90109, Wilmington, Delaware 19802, United States (“Zetea,” “we,” “us,” or “our”), collects, uses, shares, stores, and protects personal data.

It applies to zetea.ai, Zetea accounts, free-training registrations, contact forms, subscription and onboarding activity, support communications, and Zetea’s own business operations.

It does not replace the privacy notice a Zetea customer must provide to its own leads, contacts, employees, or customers.

1. Our roles

Zetea may act in different legal roles:

  • Controller/business: when we decide why and how to process account, billing, website, sales, marketing, support, security, and service-administration data.
  • Processor/service provider: when we process contacts, messages, appointments, campaigns, files, prompts, and other personal data in a customer’s account on that customer’s instructions.

When a customer uses Zetea to process personal data about other people, the customer is generally the controller/business and is responsible for lawful collection, notices, consents, instructions, messaging, and responses to individual rights. Zetea processes that data to provide the Services, subject to the agreement and any applicable Data Processing Agreement.

2. Personal data we collect

Depending on how you interact with Zetea, we may collect:

Fields identified as required during account creation are needed to create and administer the account, provide the selected Services, prevent fraud, and meet billing or legal requirements. If required information is not provided, we may be unable to provide the account or requested feature.

Information you provide

  • name, email address, telephone number, business name, country, and account details;
  • contact-form messages, support requests, feedback, and communications;
  • subscription, plan, billing status, transaction, and tax information;
  • onboarding information, business content, approvals, credentials, campaign material, and service instructions;
  • contacts, leads, customer records, messages, appointments, recordings, files, prompts, and other Customer Data uploaded to or generated through the Services; and
  • information submitted when registering for free training or other resources.

Information collected automatically

  • IP address, approximate country or region, time zone, browser, device, operating system, referring page, timestamps, and request information;
  • account logins, product activity, feature usage, usage quantities, errors, diagnostics, and security events; and
  • communications usage, including SMS, email, phone, and AI-token consumption where relevant to billing and service delivery.

Payment information

Payments are processed by Stripe. Zetea generally receives payment status, customer and subscription identifiers, billing details, and limited payment-method information rather than full card numbers.

Information from customers and third parties

We may receive personal data from:

  • Zetea customers who upload or connect their contacts and systems;
  • payment, communications, identity, advertising, social-media, and integration providers;
  • service providers that help us host, secure, monitor, and operate the Services; and
  • publicly available sources where legally permitted.

3. How we use personal data

We use personal data to:

  • provide, configure, maintain, secure, and support the Services;
  • create accounts and process trials, subscriptions, renewals, cancellations, and usage fees;
  • allocate and measure included credits and metered services;
  • deliver training, onboarding, account-management, and managed services;
  • send service messages, account notices, access links, and support responses;
  • send marketing where permitted and honour opt-outs;
  • process customer instructions, campaigns, messages, automations, and AI features;
  • prevent fraud, abuse, illegal activity, security threats, and policy violations;
  • diagnose errors, monitor reliability, and improve the Services;
  • comply with law, enforce agreements, establish or defend legal claims, and protect rights and safety; and
  • complete a merger, financing, reorganisation, sale, or similar business transaction.

We do not use Customer Data processed on a customer’s instructions for unrelated advertising or to train a general-purpose AI model unless a separate written agreement or explicit opt-in permits it. We may use aggregated or de-identified service information that cannot reasonably identify an individual or customer to understand and improve the Services.

4. Legal bases for EEA and UK processing

Where the GDPR or UK GDPR applies and Zetea acts as controller, we rely on one or more of these legal bases:

  • Contract: processing needed to provide requested Services, administer an account, or take steps before entering a contract.
  • Legitimate interests: operating, securing, supporting, improving, and protecting our Services and business, balanced against individual rights.
  • Consent: where consent is required, including for certain marketing or optional technologies.
  • Legal obligation: processing needed to comply with law, tax, accounting, regulatory, or valid legal-process requirements.
  • Legal claims and vital interests: where processing is necessary to protect people, rights, or safety or establish, exercise, or defend claims.

When Zetea acts as processor, the customer determines the legal basis for processing Customer Data.

5. How we share personal data

We may share personal data with:

  • service providers and subprocessors that host, secure, support, monitor, bill, communicate, or provide AI and other functionality;
  • payment processors, telecommunications providers, email providers, cloud hosts, CRM/platform providers, and integration partners;
  • professional advisers, auditors, insurers, and authorities where reasonably necessary;
  • third parties involved in a merger, financing, restructuring, sale, or transfer; and
  • other parties when you direct us, enable an integration, or give permission.

Providers known to support current Zetea operations include:

  • the CRM, communications, and account-provisioning platform used to run the Services;
  • Stripe for payment processing and subscription billing;
  • Railway for application hosting;
  • Sentry for error monitoring, logs, and performance diagnostics;
  • Cloudflare for DNS, network, and related delivery services where enabled;
  • ipwho.is for approximate country and time-zone lookup; and
  • infrastructure, communications, and AI providers used inside the platform or features a customer chooses to enable.

The provider list may change as the Services evolve. Material changes will be handled as required by applicable law and any Data Processing Agreement.

Based on Zetea’s documented practices at the effective date, we do not sell personal data for money or share it for cross-context behavioural advertising. If our practices change, we will update this Policy and provide legally required choices.

6. Customer communications and AI

Customers determine whom they contact, what they send, which channels they use, and how they configure automations and AI. Customers must have the required lawful basis, notices, consent, and opt-out processes.

Messages, prompts, business instructions, conversation history, and related information may be processed by communications or AI providers to deliver enabled features. Customers should not submit sensitive or regulated personal data unless their agreement, configuration, and applicable law permit it.

AI output may be inaccurate. Customers remain responsible for reviewing configurations and outputs and for providing legally required human oversight.

7. International data transfers

Zetea is established in the United States, and the Services currently use infrastructure and providers that process data in the United States and potentially other countries. Zetea does not currently offer a dedicated European data region.

These countries may have data-protection laws different from those where the individual lives. Before making a transfer that requires a safeguard, Zetea must put an applicable lawful mechanism in place. Depending on the transfer and provider, that mechanism may include:

  • the European Commission’s Standard Contractual Clauses;
  • the UK International Data Transfer Addendum or other UK-approved mechanism;
  • a provider’s valid participation in the EU–U.S. Data Privacy Framework, UK Extension, or Swiss–U.S. Data Privacy Framework; or
  • another lawful transfer mechanism.

Our platform provider publishes transfer terms for customer personal data, including Standard Contractual Clauses and Data Privacy Framework certifications where they apply. Those arrangements do not, by themselves, establish Zetea’s compliance for every transfer. Customers requiring contractual transfer terms should request and execute Zetea’s Data Processing Agreement before submitting regulated Customer Data.

8. Retention and deletion

We retain personal data only for as long as reasonably necessary for the purposes described here, including to provide the Services, administer accounts, meet legal and accounting duties, resolve disputes, prevent fraud, and enforce agreements.

General retention principles include:

  • account and Customer Data may remain available during the subscription;
  • after termination, Customer Data is scheduled for deletion from active systems after 90 days, subject to legal holds, required retention, dispute preservation, and any different contractual period;
  • backup copies may remain until overwritten through normal backup cycles;
  • billing, tax, transaction, security, and dispute records may be retained for legally required or reasonably necessary periods;
  • support and business communications may be retained while relevant to the relationship or a legal obligation; and
  • marketing contact data is retained until consent is withdrawn, an opt-out is received, or it is no longer needed, with suppression records retained to honour the opt-out.

Customers should export required data before their subscription ends. Deletion from active systems may not immediately remove information from backups, legal holds, or records Zetea must retain.

9. Security

We use administrative, technical, and organisational safeguards designed to protect personal data. These include encrypted network connections, payment processing through Stripe, controlled deployment environments, and configuration intended to avoid sending full payment data or unnecessary personal data to error monitoring.

No system is completely secure. Customers are responsible for account access controls, authorised users, secure credentials, lawful integrations, and appropriate configuration of their own campaigns and data.

If we become aware of a personal-data breach, we will investigate and provide notices required by applicable law and contractual commitments.

10. Cookies and similar technologies

Zetea may use essential cookies, local storage, logs, and similar technologies required for account access, security, preferences, checkout, and reliable operation.

At the effective date, the public website does not use a general marketing-analytics or behavioural-advertising platform. Error monitoring and third-party resources may receive technical information such as IP address, browser, device, and request data.

If we add optional analytics, advertising pixels, or other non-essential technologies, we will update this Policy and provide consent or opt-out controls where required.

11. Marketing choices

You may unsubscribe using the link in a marketing email or contact support@zetea.ai. Transactional and service messages may continue where needed to administer an account, deliver requested content, protect the Services, or meet legal duties.

Customers using Zetea for their own marketing are responsible for maintaining and honouring their recipients’ choices.

12. Privacy rights

Depending on location and applicable law, individuals may have rights to:

  • access or receive a copy of personal data;
  • correct inaccurate personal data;
  • delete personal data;
  • restrict or object to certain processing;
  • withdraw consent without affecting earlier lawful processing;
  • receive portable data;
  • opt out of certain targeted advertising, sale, sharing, or profiling;
  • appeal a denied privacy request; and
  • complain to a data-protection authority.

To exercise a right concerning data Zetea controls, contact support@zetea.ai. We may verify identity and authority before acting.

If the request concerns data held in a Zetea customer’s account, contact that customer first. Zetea will assist the customer as required by law and the applicable Data Processing Agreement.

EEA and UK individuals may complain to their local supervisory authority. Individuals may also contact us first so we can try to resolve the concern.

We will not discriminate against an individual for exercising a privacy right.

Zetea does not currently use account, website, or billing data to make solely automated decisions that produce legal or similarly significant effects about individuals. Customer-configured AI and automations are controlled by the customer, which is responsible for required notices, safeguards, and human review.

13. United States state privacy disclosures

Residents of certain U.S. states may have rights to know, access, correct, delete, or obtain personal data and to opt out of sale, sharing, targeted advertising, or certain profiling.

Zetea does not sell personal data for money and, at the effective date, does not share personal data for cross-context behavioural advertising. We may disclose personal data to processors and service providers for the business purposes described in this Policy.

An authorised agent may submit a request where state law permits. We may require proof of authorisation and identity.

14. Children’s privacy

The Services are intended for business users aged 18 or older. We do not knowingly collect personal data directly from children through our own website or account-creation process.

Customers must not use the Services to process children’s personal data unless they have all required authority, safeguards, consents, and a written agreement permitting that processing.

15. Third-party sites and integrations

The Services may link to or integrate with third-party websites and services. Their privacy practices are governed by their own policies. Enabling an integration may cause personal data to be shared with that provider according to the customer’s instructions.

16. Changes to this Policy

We may update this Policy to reflect changes in the Services, providers, laws, or data practices. We will post the new version and update the effective date. We will provide additional notice where required.

17. Contact

Privacy questions and requests may be sent to:

Zetea LLC
2810 N Church St STE 90109
Wilmington, Delaware 19802
United States
support@zetea.ai